Planning is an important and crucial
step for any activity to start with. If you plan well only then you can expect
to meet your project goals. Same is the case in SEO where an unguided campaign
or a bad strategy can lead to wastage of both time and money. So it’s better to
plan wisely before contacting any SEO service provider. Before you start
working on a plan, make sure to keep two facts about SEO in mind; SEO is a time
taking process it may take 6-12 months and secondly, professional SEO services
are never so cheap. If you are willing to invest your best asset i.e. time and
money then you may think of a fruitful strategy.
5 steps are mentioned here to guide
you for a successful SEO budgeting and planning.
a.
Decide what you actually want to
achieve
First and most important step to choose
what will be your measuring factor either ranking or traffic? It’s better to go
for later one because just ranking alone is not a comprehensive indicator of
success. Getting more relevant traffic leads to increased sales that should be
the ultimate purpose of campaign.
b.
Set Your Goal
Set your target value that you want
to achieve in return of paying for SEO. It can be either in terms of specific
percent increase in monthly sales or percent increase in your new subscribers.
Figure it out whatever it is.
c.
How much revenue will you get on meeting
that goal?
Once you have set your goal, next
step is to calculate how much revenue will you get if the goal is met?
d.
Go for Budgeting
After complete analysis now you are
in a better position to estimate your final budget. It will portray a clear
picture of how much budget you can allocate to achieve pre set goal.
e.
Make a smart bid
Final
step is to make a smart bid on the basis of previous analysis with SEO service
provider. It’s better to not share your calculated revenue with the
organization at the initial stage. Share your goals and targets and ask for the
budget required meeting those goals if it lies within allocated budget then you
can easily go for it.
