Selection of a Mobile Application Development Strategy for Your Company

Nowadays many businesses are significantly consuming a lot of IT budgets for mobile app development. They have found that an app can provide good connection with consumer-culture and can also help in concluding serious businesses. 

The market of handled devices like tablet PC, smartphones, and other similar gadgets has shifted the large number of customers from the computer market. The people are using these smart devices and applications for serious business procedures along with entertainment purposes.

Although a lot of businesses are making investment for the development of mobile applications for their businesses but some businesses do not need to have apps on platforms like iOS, Android or Windows, those businesses where speed and efficiency are the pre-requirements and they need large screen devices for certain computing-operations.

But there are a number of domains where mobile apps can contribute a lot to attain desired productivity with small screens. Enterprises have just learned this technique, some businesses have already launched their apps and, some are in the trying phase. Many businesses are confused with mobile-web, native, and hybrid approaches of app development.

Native Apps

The native apps are locally installed on a device and run faster and in many cases, even without the internet connectivity. These native apps can be downloaded from app stores, installed and used anytime, anywhere. Both the leading stores Google Play and App Store have been deeply stressing on native mobile app development technologies and have succeeded because we see the wealth of app store hosting millions of native apps.

Native apps are created for a specific platform e.g. an iOS app cannot run on Android app. These apps have capacity to correspond with GPS for location tracking, data storage, camera support, advanced graphics and accelerometer supports. Many utility operation based applications are entirely native. 

Mobile Web Apps

These apps are developed and designed using CSS3, HTML5, and JavaScript web technologies. Mobile web apps are fully functional web based apps and have full support from web browsers. The biggest benefit of web technologies based mobile app development is that a single app can be accessible on the multiple number devices. These apps are developed with better usability, graphics and audio and video tags to deliver look and feel similar to native apps.

The main problem of these apps is that they are not available on play store and can be accessed though browser using an URL. Hybrid mobile application development is the solution of this problem and a middle way which allows them to launch a web app as a native app.

Hybrid Mobile Apps

The hybrid mobile applications are the combination of both native and web technologies. Some part of app is native and some part is web. It is created using platform specific native technologies. The front part users launch an app with is native which is actually a web app, based on HTML, JavaScript and CSS3.

It totally depends on a business to choose the best option out of available three to get a mobile app developed.

Software as a Service (SaaS)

Software as a Service (SaaS) is a development of the application service provider (ASP) model and enables cloud computing to offer flexible and professional delivery of software to customers. SaaS is the main model of cloud computing from storage to security to backup. Today almost all businesses can use a variety of applications delivered using the Software as a Service model.

SaaS applications provide best practices and more useful features as compared to other equivalent software developed in-house. SaaS is different because it involves offering access to software that has specifically been designed to run in the cloud for multi-tenancy. Many customers can use a single instance of the application at the same time, even their configurations and data are kept separate.

A standard web browser offer access to SaaS applications so there is no need to install or update any software locally. SaaS applications are usually charged on monthly basis which enable companies to pay only according to their required usage. Some Software as a Service companies offer free access to their application for a limited feature set or for a limited number of customers.