Software Localization

The Information Technology in Pakistan is a growing industry having a lot of potential. Software technology sector has developed a lot as compared to the last decade because now Pakistan has thousands of registered IT companies, call centers, English speaking IT professionals and many Software technology parks. 

The developed software is increasingly used in education sector, business, health, supermarkets, agriculture, and security departments etc. Now there is a need to localize the software development in Urdu and Regional languages so that Pakistan could meet the standards of digitalization. A software application is customized for a specific region or language through Software Localization process. 

Software development in regional and Urdu language will facilitate the people to get maximum advantage of technology. Software localization will increase the usage and productivity of technology, reduce the Digital Divide in the community, can enhance the utility of basic mobile phone text messages and normal computer usage.

Software as a Service (SaaS)

Software as a Service (SaaS) is a development of the application service provider (ASP) model and enables cloud computing to offer flexible and professional delivery of software to customers. SaaS is the main model of cloud computing from storage to security to backup. Today almost all businesses can use a variety of applications delivered using the Software as a Service model.

SaaS applications provide best practices and more useful features as compared to other equivalent software developed in-house. SaaS is different because it involves offering access to software that has specifically been designed to run in the cloud for multi-tenancy. Many customers can use a single instance of the application at the same time, even their configurations and data are kept separate.

A standard web browser offer access to SaaS applications so there is no need to install or update any software locally. SaaS applications are usually charged on monthly basis which enable companies to pay only according to their required usage. Some Software as a Service companies offer free access to their application for a limited feature set or for a limited number of customers.

Why Landing Page Optimization is Inevitable in Marketing?

Do you have well optimized landing pages? If your answer is No, you are far away from your destination, you are giving away a great opportunity to have a considerable boost in revenue. Landing page are specifically more important when you are running an advertising campaign either by Google AdWords or any paid online advertising. In this scenario the page that a person visits by clicking the Ad is called landing page and it has to be perfect enough to force visitor to take your desired action like signing up or downloading.

Consider a case where market competition is high enough in your particular service area and you are a new bee in this business than it is hardly possible for you to bypass competitors in organic search results of search engines. Thus Ad campaigns remain only option for you to approach your customers directly and if you don’t have compelling landing page then your one and only effort will go in vein. Studies have shown that in most cases visitors’ interaction with your business starts from this page therefore it must be impressive in all aspects to turn visitors into customers.

Many of you may keen to know that how conversion rate can get effected by landing page optimization? Here is your answer-a badly managed landing page may result in an alarming increase in bounce rate that eventually acts like a silent killer to drop your search engine ranking to a factor that you have never imagined. You may lose your market position lagging behind your competitors and ending up in decreased profit factor. Just following simple Optimization techniques for landing pages you can avoid any bad consequences and can charge up conversion rate.

• Use a simple form and layout 
• Choose mobile friendly layout
•  Provide bulleted features /benefits of product/services
•  Use concise and clear headline
•  Avoid putting irrelevant information
•  Include your brand related images 
•  Make landing page consistent with Ad
•  Make call-to-action button more prominent
• Place social sharing buttons (Facebook, Twitter, Linkedin, Google+)
• Test different versions of landing page and choose the one with maximum conversion rate
• Add a ‘Thank You’ page after landing page to complement the user’s action, it also act as conformation of receiving users’ information.