On-page SEO Techniques

Search engine optimization of website makes post keyword targeted, drive more traffic and improve website’s ranking. Search engines are algorithms that look into various factors to rank your page for certain keywords. The two main factors that play an important role in optimizing a website or a blog post are On-page optimization and Off-page optimization. 

Google takes into account many factors like domain authority, off-page metrics, social media signals (likes, shares, follows, tweets, etc.) along with on-page SEO while ranking an article. On-page SEO focus on content for a target keyword using suitable keyword placement, proper headings, content quality, and paying attention to many other factors within a single blog post. Here are some On-Page optimization techniques for better ranking and optimizing your blog posts.

• Improve user experience by making website responsive, appealing and user friendly.
• Make professional website by provide necessary and required information and services on front page so that the visitors easily get the required information and spend a lot of time on your website.
• Create good quality and informative content. Use benefit-driven sub-headings to be more engaging.
• Make attractive and optimized blog post title so that it gets more clicks and higher rank.
• Create a Meta title less than 65 characters and a Meta description less than 150 characters.
• Use targeted keyword in the URL by using dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks.
• Use heading tags to highlight various headings, sub-headings, and important points of your blog post.
• Include images and videos into your post to make it attractive and engage the user.
• Add relevant and necessary internal and trusted websites’ external links in your blog post to stay the blog readers on your post.
• Write high quality and engaging content. Try to write that material which the readers want to read.

WHY NEWSLETTERS ARE IMPORTANT AND HOW TO WRITE AN EFFECTIVE ONE?

One of the major concerns of any marketing campaign is to get in touch with your customers and capture new ones. Developing a Newsletter for your business will definitely add juice to marketing strategy to lead your business to new horizons of success.

 No doubt in today’s age Websites are big source of attracting web traffic and letting visitors know about your product or services but websites have a limited scope in a sense that visitors decide within first few seconds whether they need to stick or click away. If web presence is that much impressive to bound the visitors and force them to take action then it’s of no use. Company official blogs are also a good place to deliver your message to visitors but it’s also a passive option because visitors have to navigate through blog in order to reach your message. 

In the light of all these limitations, Newsletter turns to a best option to maintain a proper communication channel with customers and provide them with updated and relevant information.  Newsletter not just only increases awareness among customers about your services but also serve as an advertising tool to circulate latest promotions, new services and discount offers to existing customers that will bring you business. A Newsletter is a best way to let the customers know your expertise, help them in decision making and get in touch with them until they are ready to hire your services.

Only a well versed Newsletter can bring you these benefits. Some basic guidelines can be followed to produce an effective Newsletter.

• Choose a professional and consistent template
• Specify your target audience and produce content accordingly
• Stick to common Standard formats
• Give a tempting & informative headline to your Newsletter to force reader open it.
• Never miss to put publication date
• Use a proper tagline that explains the topic of Newsletter topic
• Put related images with text
• Be concise in giving information
• Use buttons and links to share on social media, subscribe and unsubscribe
• Keep an eye on analytics like number of opens, likes, shares, new subscribes and unsubscribe.

Why Patience is Required for SEO Campaign?

Unfortunately we live in an impatience world where everyone wishes to see overnight results but in reality things doesn’t happen like this. Specially if talk about SEO then surely it testifies your patience but customers think once they have started SEO campaign, they will get their dream targets within days or weeks, accomplishing top position in rankings and getting a huge pile of web traffic towards their website. This is absolutely wrong mindset, it’s not that much simple.

The problem with this mindset is; you will go for any means or sources to see immediate results in temptation of achieving high ranks and getting ahead of competitor, without taking into account the legality of practices adopted. Often SEO companies get benefit of these temptations and claim 1^st page ranking within weeks but they adopt blacklisted SEO techniques to doge search engine for getting ranks. It may involve low quality links, duplicate or thin content and over optimized web pages. Results achieved through this black hat SEO are purely temporary because Google and all other search engines have smart algorithmic checks that keep on an eye to filter out these unapproved and unnatural activities.

If your website gets caught for using any forbidden technique for getting higher position, your site will receive serious penalty either manual or algorithmic, losing ranking. It may also result in permanent ban on your site by Google depending upon the intensity of your illegal practices. Therefore never go for short term solutions rather focus on natural SEO techniques and grow gradually towards your destination. It demands a lot of patience, it may take months but once your site gets listed on 1^st page it will stay there because Google values your patience and efforts.

Pay-Per-Click (PPC) can be adopted as a part of SEO strategy to attain quick results but the fact is visitors prefer organic results over paid advertisements. Research shows that more than 80% visitors go for organic results. So, the bottom line is; show patience, use Google Webmaster’s approved SEO strategy, engage users with informative & quality content and get long lasting impact on Google ranking.

SEO Strategy After Release of Google Panda 4.0

A lot of discussions are around about Google’s latest algorithm change Panda 4.0. Let it be clear if you are doing quality work without using any dogged tactics then nothing to worry about it, you are on right track. Just like all previous updates of Panda this one is also intended to let down the websites with low quality scrapped or copied content and if you are engaged this kind of activity then it’s time to change your strategy otherwise you will definitely get hit.

Panda 4.0 has key focus on;

• Give high weightage to websites with fresh, high quality and updated content weigh more in Google’s ranking while crush down the duplicate and non-engaging content copied from other sources. SO if you want to stay ahead from competitor the strategy is simple i.e. producing fresh, unique and high quality content on regular basis.

• Another important factor with SEO point of view is the user experience. Google is giving more value to updated, unique, easy to navigate, user friendly and mobile optimized web design with metadata and onpage content written in natural language for user . If your website has all these factors then you are on your way to success.