Sunday 9 July 2017

Benefits of Laravel Framework for Web App Development

Laravel is the most popular PHP framework for web application development. This framework is faster, speed up the development process, extremely clean and simple, more robust with more and more advancements and ideal for web developers. Laravel framework is beneficial for business web application development.


A website is the combination of web application development technology, strategies, and expert applications from a business point of view. In this technological period, it is crucial to choose the best platform to make user friendly and excellent business websites.


The Laravel framework provides the following benefits for business web application development.
  • Laravel framework makes the authorization and authentication procedure manageable and very smooth.
  • Laravel create fast and reliable applications by sending mails through locally and a cloud-based service with the use of drivers like Mailgun, Mandrill, and PHP’s mail function, SparkPost, SMTP, Amazon SES and Sendmail.
  • Laravel allows web developers to test their code in the best possible way. Developers can write their multiple unit tests quickly by using Artisan command-line utility.
  • Laravel configured default error occurred in business website and exception handling.

The general and productive tasks contribute in the development of a business web application. Although not all frameworks can solve each of the website’s specified issues easily. But Laravel framework is cost effective and fast for business app development.

Why You Should Design Responsive Website?

The rise in the popularity and use of mobile devices demands for responsive website designing. Now in this technological era, it is very easy and quick to make responsive and attractive website designs using latest web designing techniques and tools. A responsive website adjusts itself according to the size of screen it is being viewed on either on a phone, desktop, or a tablet etc.


A responsive website can get several benefits as follows:
Increased Traffic from Mobile Users: The solution of creating two different versions of one website one for desktop users, and other for mobile users is responsive website. One responsive website is ready for all devices. A majority of business owners and their clients use mobile devices to visit websites. This trend is beneficial to increase website traffic.
Adoptability: A great responsive website adapts easily and automatically to any screen size either mobile, desktop, laptop, tablets, smartwatches, IoT devices, etc.


Improves SEO Efforts: Responsive websites having high quality content and user focused experience have a greater chance of ranking high in SERPs. Google recommends a responsive website design patterns.
Economic Website Maintenance: Responsive website offers lower maintenance cost as compared to running two versions of one website. However, in the beginning it is relatively expensive. But the reduced cost of maintaining two separate websites does add up. 


Provides a flawless User Experience: This is one of the greatest benefits of having a responsive website. As responsive website adopts all screen sizes so the user can easily visit such website on all devices. While in unresponsive websites texts are jumbled, images are blur and do not align and users have to scroll through endless pages to get the required information. After such painful and time consuming experience the visitor will not again visit your website.

Saturday 8 July 2017

On-page SEO Techniques

Search engine optimization of website makes post keyword targeted, drive more traffic and improve website’s ranking. Search engines are algorithms that look into various factors to rank your page for certain keywords. The two main factors that play an important role in optimizing a website or a blog post are On-page optimization and Off-page optimization


Google takes into account many factors like domain authority, off-page metrics, social media signals (likes, shares, follows, tweets, etc.) along with on-page SEO while ranking an article. On-page SEO focus on content for a target keyword using suitable keyword placement, proper headings, content quality, and paying attention to many other factors within a single blog post. Here are some On-Page optimization techniques for better ranking and optimizing your blog posts.


  • Improve user experience by making website responsive, appealing and user friendly.
  • Make professional website by provide necessary and required information and services on front page so that the visitors easily get the required information and spend a lot of time on your website.
  • Create good quality and informative content. Use benefit-driven sub-headings to be more engaging.
  • Make attractive and optimized blog post title so that it gets more clicks and higher rank.
  • Create a Meta title less than 65 characters and a Meta description less than 150 characters.
  • Use targeted keyword in the URL by using dashes to differentiate the strings in your URL structure. These are called “pretty” permalinks.
  • Use heading tags to highlight various headings, sub-headings, and important points of your blog post.
  • Include images and videos into your post to make it attractive and engage the user.
  • Add relevant and necessary internal and trusted websites’ external links in your blog post to stay the blog readers on your post.
  • Write high quality and engaging content. Try to write that material which the readers want to read.

Software Localization

The Information Technology in Pakistan is a growing industry having a lot of potential. Software technology sector has developed a lot as compared to the last decade because now Pakistan has thousands of registered IT companies, call centers, English speaking IT professionals and many Software technology parks. 


The developed software is increasingly used in education sector, business, health, supermarkets, agriculture, and security departments etc. Now there is a need to localize the software development in Urdu and Regional languages so that Pakistan could meet the standards of digitalization. A software application is customized for a specific region or language through Software Localization process. 

Software development in regional and Urdu language will facilitate the people to get maximum advantage of technology. Software localization will increase the usage and productivity of technology, reduce the Digital Divide in the community, can enhance the utility of basic mobile phone text messages and normal computer usage.