Tuesday 15 July 2014

WHY NEWSLETTERS ARE IMPORTANT AND HOW TO WRITE AN EFFECTIVE ONE?



One of the major concerns of any marketing campaign is to get in touch with your customers and capture new ones. Developing a Newsletter for your business will definitely add juice to marketing strategy to lead your business to new horizons of success.


 No doubt in today’s age Websites are big source of attracting web traffic and letting visitors know about your product or services but websites have a limited scope in a sense that visitors decide within first few seconds whether they need to stick or click away. If web presence is that much impressive to bound the visitors and force them to take action then it’s of no use. Company official blogs are also a good place to deliver your message to visitors but it’s also a passive option because visitors have to navigate through blog in order to reach your message. 

SEO Services in Islamabad

In the light of all these limitations, Newsletter turns to a best option to maintain a proper communication channel with customers and provide them with updated and relevant information.  Newsletter not just only increases awareness among customers about your services but also serve as an advertising tool to circulate latest promotions, new services and discount offers to existing customers that will bring you business. A Newsletter is a best way to let the customers know your expertise, help them in decision making and get in touch with them until they are ready to hire your services.

Only a well versed Newsletter can bring you these benefits. Some basic guidelines can be followed to produce an effective Newsletter.

  • Choose a professional and consistent template
  • Specify your target audience and produce content accordingly
  • Stick to common Standard formats
  • Give a tempting & informative headline to your Newsletter to force reader open it.
  • Never miss to put publication date
  • Use a proper tagline that explains the topic of Newsletter topic
  • Put related images with text
  • Be concise in giving information
  • Use buttons and links to share on social media, subscribe and unsubscribe
  • Keep an eye on analytics like number of opens, likes, shares, new subscribes and unsubscribe.

No comments:

Post a Comment