Why You Should Design Responsive Website?

The rise in the popularity and use of mobile devices demands for responsive website designing. Now in this technological era, it is very easy and quick to make responsive and attractive website designs using latest web designing techniques and tools. A responsive website adjusts itself according to the size of screen it is being viewed on either on a phone, desktop, or a tablet etc.

A responsive website can get several benefits as follows:

Increased Traffic from Mobile Users: The solution of creating two different versions of one website one for desktop users, and other for mobile users is responsive website. One responsive website is ready for all devices. A majority of business owners and their clients use mobile devices to visit websites. This trend is beneficial to increase website traffic.

Adoptability: A great responsive website adapts easily and automatically to any screen size either mobile, desktop, laptop, tablets, smartwatches, IoT devices, etc.

Improves SEO Efforts: Responsive websites having high quality content and user focused experience have a greater chance of ranking high in SERPs. Google recommends a responsive website design patterns.

Economic Website Maintenance: Responsive website offers lower maintenance cost as compared to running two versions of one website. However, in the beginning it is relatively expensive. But the reduced cost of maintaining two separate websites does add up. 

Provides a flawless User Experience: This is one of the greatest benefits of having a responsive website. As responsive website adopts all screen sizes so the user can easily visit such website on all devices. While in unresponsive websites texts are jumbled, images are blur and do not align and users have to scroll through endless pages to get the required information. After such painful and time consuming experience the visitor will not again visit your website.

Why Landing Page Optimization is Inevitable in Marketing?

Do you have well optimized landing pages? If your answer is No, you are far away from your destination, you are giving away a great opportunity to have a considerable boost in revenue. Landing page are specifically more important when you are running an advertising campaign either by Google AdWords or any paid online advertising. In this scenario the page that a person visits by clicking the Ad is called landing page and it has to be perfect enough to force visitor to take your desired action like signing up or downloading.

Consider a case where market competition is high enough in your particular service area and you are a new bee in this business than it is hardly possible for you to bypass competitors in organic search results of search engines. Thus Ad campaigns remain only option for you to approach your customers directly and if you don’t have compelling landing page then your one and only effort will go in vein. Studies have shown that in most cases visitors’ interaction with your business starts from this page therefore it must be impressive in all aspects to turn visitors into customers.

Many of you may keen to know that how conversion rate can get effected by landing page optimization? Here is your answer-a badly managed landing page may result in an alarming increase in bounce rate that eventually acts like a silent killer to drop your search engine ranking to a factor that you have never imagined. You may lose your market position lagging behind your competitors and ending up in decreased profit factor. Just following simple Optimization techniques for landing pages you can avoid any bad consequences and can charge up conversion rate.

• Use a simple form and layout 
• Choose mobile friendly layout
•  Provide bulleted features /benefits of product/services
•  Use concise and clear headline
•  Avoid putting irrelevant information
•  Include your brand related images 
•  Make landing page consistent with Ad
•  Make call-to-action button more prominent
• Place social sharing buttons (Facebook, Twitter, Linkedin, Google+)
• Test different versions of landing page and choose the one with maximum conversion rate
• Add a ‘Thank You’ page after landing page to complement the user’s action, it also act as conformation of receiving users’ information.