Why You Should Design Responsive Website?

The rise in the popularity and use of mobile devices demands for responsive website designing. Now in this technological era, it is very easy and quick to make responsive and attractive website designs using latest web designing techniques and tools. A responsive website adjusts itself according to the size of screen it is being viewed on either on a phone, desktop, or a tablet etc.

A responsive website can get several benefits as follows:

Increased Traffic from Mobile Users: The solution of creating two different versions of one website one for desktop users, and other for mobile users is responsive website. One responsive website is ready for all devices. A majority of business owners and their clients use mobile devices to visit websites. This trend is beneficial to increase website traffic.

Adoptability: A great responsive website adapts easily and automatically to any screen size either mobile, desktop, laptop, tablets, smartwatches, IoT devices, etc.

Improves SEO Efforts: Responsive websites having high quality content and user focused experience have a greater chance of ranking high in SERPs. Google recommends a responsive website design patterns.

Economic Website Maintenance: Responsive website offers lower maintenance cost as compared to running two versions of one website. However, in the beginning it is relatively expensive. But the reduced cost of maintaining two separate websites does add up. 

Provides a flawless User Experience: This is one of the greatest benefits of having a responsive website. As responsive website adopts all screen sizes so the user can easily visit such website on all devices. While in unresponsive websites texts are jumbled, images are blur and do not align and users have to scroll through endless pages to get the required information. After such painful and time consuming experience the visitor will not again visit your website.

Brilliant SEO Tricks for Website Designing

Search engine optimization (SEO) is the best and applicable strategy to optimize web designing of your website. The first step in online marketing is to create a website and the next important step according to SEO is, to ensure that visitors are searching and getting required information from your website.

Update SEO methods and technology for web design

The role of SEO strategy for website designing is growing. The implementation of updated SEO technologies and strategies is vital for web design firm. For example, a custom CMS (content management system) allows web designers to make the best SEO infrastructure for your business.

The back end of the CMS can be changed whenever you wish to adapt to industry changes. On the other hand, if you’re using WordPress as your CMS investigate plugins or update existing ones, such as Yoast SEO and the All in One SEO Pack. The premium versions of these plugins can also be subscribed to get more advanced features.

Zap dead links

A dead link does not take visitors to the original page, reduces usability of website and drop website’s position in SERPs (search engine results pages). Visitors get irritated when every click leads to that obnoxious 404 page error. The removal of dead links leads to corresponding boost to your rankings.

The web designers should adjust the content in website avoiding SEO penalties. The dead links can be detected and removed with the installation of plugins like the Broken Link Checker. Google Analytics is also best in this respect. You will receive a notification whenever the spider encounters a dead link.

Update old content

SEO doesn’t always focus on creating new content. You can refresh old content with updated news, better information, appealing pictures and videos etc to generate traffic. If you promote that content through social media platforms and your email list, your website will get more traffic.

The implementation of these brilliant SEO strategies can boost your website overall design, performance, and help you rank better in the search engines.

Key Features of MACAW - Web Design Tool

MACAW is one of the latest web designing tool that has made designing easy to a great extent with its special feature of writing semantic HTML and CSS codes. The tool is based on institutive idea of allowing user to draw rather than writing codes. It is also termed as code savvy because the said tool automatically generates code for your sketched website designs. MACAW gives you access to variety of image editing and design tools to turn your imaginations into visuals.

 

MACAW’s easy to use feature is versatile in nature. Although having basic understanding of HTML may help yet it’s not necessary. If you want to build a website for your small business or personal family blog than MACAW can be your best choice because making one time investment you can design your online presence much more effective as per your own desires. Another good thing about this design tool is that it gives exact view just like published website.

You have to pay only once for it and there is no monthly fee for it. Some of the key features that make MACAW a good choice for web designing include;

• The Application Is built in CSS, JavaScript & HTML

• Google web fonts are also integrated for easy use

•   Easy to use design interface

• Auto design to code conversion

• Global styles, easy to reuse in design making code much cleaner

• Good typography features like per line character counter

• Multiple pages creation ability

• Easy page linking

• Auto generation style guides 

Other than these features MACAW has some limitations like;

• Multimedia handling is not that much easy in MACAW such as YouTube videos,

• CMS integration is not possible

• It doesn’t offer mobile first design

In short MACAW can be a good choice for small websites but it’s not the ultimate tool for web design.

Why Landing Page Optimization is Inevitable in Marketing?

Do you have well optimized landing pages? If your answer is No, you are far away from your destination, you are giving away a great opportunity to have a considerable boost in revenue. Landing page are specifically more important when you are running an advertising campaign either by Google AdWords or any paid online advertising. In this scenario the page that a person visits by clicking the Ad is called landing page and it has to be perfect enough to force visitor to take your desired action like signing up or downloading.

Consider a case where market competition is high enough in your particular service area and you are a new bee in this business than it is hardly possible for you to bypass competitors in organic search results of search engines. Thus Ad campaigns remain only option for you to approach your customers directly and if you don’t have compelling landing page then your one and only effort will go in vein. Studies have shown that in most cases visitors’ interaction with your business starts from this page therefore it must be impressive in all aspects to turn visitors into customers.

Many of you may keen to know that how conversion rate can get effected by landing page optimization? Here is your answer-a badly managed landing page may result in an alarming increase in bounce rate that eventually acts like a silent killer to drop your search engine ranking to a factor that you have never imagined. You may lose your market position lagging behind your competitors and ending up in decreased profit factor. Just following simple Optimization techniques for landing pages you can avoid any bad consequences and can charge up conversion rate.

• Use a simple form and layout 
• Choose mobile friendly layout
•  Provide bulleted features /benefits of product/services
•  Use concise and clear headline
•  Avoid putting irrelevant information
•  Include your brand related images 
•  Make landing page consistent with Ad
•  Make call-to-action button more prominent
• Place social sharing buttons (Facebook, Twitter, Linkedin, Google+)
• Test different versions of landing page and choose the one with maximum conversion rate
• Add a ‘Thank You’ page after landing page to complement the user’s action, it also act as conformation of receiving users’ information.